The vision of the Communication Department is to present a positive image of the Church, its mission, and its life and activities, as well as to assist the Church in being an effective witness of the loving and saving grace of Jesus Christ. Activities of the department enable “Seventh-day Adventists to communicate hope by focusing on the quality of life that is complete in Christ.” Thus, the
Daniel Bulengela
Church’s Communication Department fulfils a role in effectively promulgating the everlasting gospel and building bridges of hope
Communication Department
Philosophy
There are many forms of communicative media available to the Church today, and the Communication Department is committed to using all of these means in sharing with the world the good news of salvation. Especially effective in accomplishing God’s mission are media organisations and evangelistic ministries, working in co-operation with pastors and laypersons. Because communication of the gospel is the responsibility of the entire Church, the Communication Department is involved in all the programmes of the Church seeking to serve both administrators and departments with the skills it possesses to further these programmes. The Communication Department assists administrators and other church leaders in communicating organisational policies and initiatives to both internal and external publics. In addition, the department interprets to administration the attitudes of these publics toward the Church. The department also provides crisis communication expertise and response systems. Close liaison between a communication director and administration may be accomplished by membership on administrative councils, meeting by invitation with the executive committee or board, or frequent consultation with and briefing by the executive officer. During these exchanges, Communication Department personnel are able to perform a valuable service by advising regarding the possible effects of plans and programmes on the mission of the Church.
Vision
The vision of the Communication Department is to present a positive image of the Church, its mission, and its life and activities, as well as to assist the Church in being an effective witness of the loving and saving grace of Jesus Christ. Activities of the department enable “Seventh-day Adventists to communicate hope by focusing on the quality of life that is complete in Christ.” Thus, the
Church’s Communication Department fulfils a role in effectively promulgating the everlasting gospel and building bridges of hope.
Objective
The objective of the department is to reach society, both within the Church and externally, with an open, responsible, and hope-filled communication programme through the effective use of contemporary technologies and methods
Responsibility in Achieving the Objective
The Communication Department has committed itself to a programme of honest and accurate presentation to establish in the public mind that the Church is a Bible-based Christian church—active, progressive, humanitarian, responsible, respectable, friendly, growing, global, and personally helpful. The department’s commitment will be seen in motivating every Seventh-day
Adventist to be an active contributor in communicating the values and mission of the Church.
