“Bridging Hope: Communicating Christ”

The vision of the Communication Department is to present a positive image of the Church, its mission, and its life and activities, as well as to assist the Church in being an effective witness of the loving and saving grace of Jesus Christ. Activities of the department enable “Seventh-day Adventists to communicate hope by focusing on the quality of life that is complete in Christ.” Thus, the
Church’s Communication Department fulfils a role in effectively promulgating the everlasting gospel and building bridges of hope
Citation

Elder. Gideon Msambwa  Communication Director

Bridging Hope: Communicating Christ.

The Communication Department of the Northern Tanzania Union Conference (NTUC) serves as the official voice of the Seventh-day Adventist Church in Northern Tanzania, dedicated to sharing the message of hope, faith, and wholeness through effective communication and media. It connects the Church with its members and the wider community by promoting transparency, unity, and a positive image of the Adventist mission, while using storytelling, digital platforms, and public relations to inspire lives and advance the gospel of Christ in today’s dynamic media environment.

Our Purpose

The Communication Department serves as an essential ministry within NTUC, committed to sharing the good news of Christ and the message of the three angels (Revelation 14:6-12) across our union territory. We accomplish this mission by harnessing modern media and communication platforms to connect both internal and external audiences with the life, mission, and ministries of the Church.

Our Vision

To see the Church of the Seventh-day Adventist in Northern Tanzania accurately, positively, and dynamically portrayed—so that every member, every community, and every partner understands our mission and is inspired to join us in service and witness.

Our Mission

To maintain, protect and promote the image and identity of NTUC and the Seventh-day Adventist Church in our region.
To maintain, protect and promote the image and identity of NTUC and the Seventh-day Adventist Church in our region.
To engage with youth, media and digital audiences in relevant, culturally appropriate ways. and To foster unity, transparency and professionalism in all our communication activities.

Key Focus Areas

  1. Digital Media & Social Platforms
    We actively utilise social media, mobile apps, websites and other digital channels to reach especially young people and those online. NTUC’s Communication Department is intentional about creating unique encounters and content for this audience.
  2. Media & Broadcasting Ministries
    We partner with media outlets such as Hope Channel Tanzania and Morning Star Radio, ensuring that major events, evangelistic campaigns and union-wide celebrations are accessible beyond physical venues.
  3. Support for Local Ministries
    Our team works closely with conference, church and institutional communication secretaries, committees and volunteers. We provide training, resources, guidelines and tools so that communication becomes a strategic part of mission rather than an after-thought.
  4. Image & Reputation Management
    Effective communication means more than sending information: it means shaping a consistent and credible image of the Church. We manage internal communications (to our members) as well as external relations (media, general public, stakeholders) to reflect our values and purpose.
  5. Storytelling & Content Creation
    Through photos, videos, written articles, live-streams and mobile-friendly content, we share testimonies, mission-stories, educational features and news that highlight God’s work through our union and across East-Central Africa.

Our Values

Collaboration – We partner with all departments, institutions and local fields to tell the story of God’s work across NTUC.

Innovation – We strive to keep up with evolving media landscapes and adopt sustainable, effective technologies.

Excellence – We aim for accuracy, clarity, creativity and relevance in everything we publish or broadcast.

Integrity – We adhere to the highest ethical standards in media, respecting truth, confidentiality and the dignity of every person.

Mission‑Focus – Our communication always seeks to advance the gospel and the mission of the Church, not just promote institutions.

Why It Matters

In our increasingly connected world, people form impressions of the Church through what they read, see and hear online and in the media. As the global Church acknowledges, “we must take every justifiable means of bringing the light before the people.”
Our work in NTUC is not simply about publicity—it is about witness, about sharing hope, about making visible the love of Christ in action, and about inviting every person to discover the Adventist message and live as part of God’s family.